24/04/18

Reclaim The Frame: Manchester Launch

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Birds’ Eye View (BEV) is launching a pilot project designed to grow audiences for films by women. This project seeks to empower audiences to make a positive intervention in the distribution and exhibition space, to prove that films by women are commercially viable and in demand.

Supported by the BFI Audience Fund, the “Reclaim The Frame” Influencer Project (which will run from April to September 2018) will spotlight 4 films in 5 cities over 6 months.

On 24 April Birds’ Eye View is inviting you to join them to find out more about the project and if you like what you hear, to then sign up to become an Influencer for our Manchester network – if you’re interested or would like to know more then please book now and do bring someone if you think a friend or colleague will be interested.

The Reclaim The Frame project aims to develop a growing network of audience “influencers” who are dedicated to broadening the frame through which we engage with film. The Reclaim The Frame project will:

  • Champion 4 new films in 5 cities over 6 months – in cinemas then online
  • Empower a grass-roots network of “Influencers” in 5 UK cities: London, Manchester, Newcastle, Plymouth and Birmingham
  • Target 18-30 year old and BAME audiences and encourage them to become active members of the project
  • Raise awareness of gender inequality in film and wider society by aligning activism with conscious consumerism in the cinema
  • Reward influencers with free tickets, DVDs / VOD views and subscriptions
  • Build on BEV’s 15 year experience spotlighting films by women
  • Offer a curated slate of films from the UK and the World (fiction and documentary) that celebrates and challenges perceptions of the female gaze on screen

If you’re interested or would like to know more then please book a ticket to hear how you can join Birds’ Eye View and RECLAIM THE FRAME!